Quintessence Strategic Management by Philip Kotler Roland Berger Nils Bickhoff

Author:Philip Kotler, Roland Berger, Nils Bickhoff [Bickhoff, Philip Kotler, Roland Berger, Nils]
Language: eng
Format: epub
Tags: aVe4EvA
Publisher: Springer
Published: 2010-06-01T20:00:00+00:00

Figure 22 illustrates the findings of the Conference Board Survey 2003, exemplifying the numerous surveys conducted. The remaining six issues in the figure need not be addressed explicitly given that they constitute the sub-content of the four dominant issues.

CHALLENGE

Growth strategies Sustained and steady top-line growth

Business process reengineering

Speed, flexibility, adaptability to change Strategic brand management Customer loyalty/retention Strategic

Stimulating innovation/creativity/enabling entrepreneurship

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